
Thought Leadership
The Investment Logic Behind Branded Residences
Are branded residences simply a lifestyle choice, or do they represent a serious shift in investment logic?
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We share our insights into the world of FF&E for the hotel and hospitality industries.

Are branded residences simply a lifestyle choice, or do they represent a serious shift in investment logic?

Risk is the single biggest reason why designers often default to "standard" catalogue products rather than bespoke pieces with genuine character.

FF&E procurement involves thousands of moving parts, so things can go wrong very quickly and cause costs to the business.

What does "luxury" even mean anymore? We explore the history of luxury in hospitality through to its future.